About stc Jusoor
Be our partners in change
A pioneer in giving back to its community, stc has been committed to its Corporate Social Responsibility (CSR) initiative, Jusoor, since the beginning of its establishment. We are proud to contribute our services, employees’ time and expertise, along with our resources to help a wide variety of causes and charities.‘Jusoor’ is an Arabic term that translates to ‘Bridges’, which defines the focal point of our existence. We aim to connect people to each other and empower them through facilitating the flow of free exchange of experiences, ideas and information within the community.Our philosophy is aligned with two key guidelines: the Bahrain Economic Vision 2030 and Empowerment of the Individual.Jusoor’s strategy is based on creating partnerships with its stakeholders; employees, customers, government, contractors, suppliers, in pursue of a win-win relationship for the sustainable wellbeing of all, with focuses on: supporting community empowerment, minimizing the environmental and social impact of its supply chain practices and operations, treating employees with respect & fairness, supporting volunteerism, and transparency.
Community History
2013
VIVA Jusoor celebrates International Day of Older Persons with Dar UCO
In celebration of International Day of Older Persons, VIVA Jusoor invited Dar UCO members for a golf practice session at The Royal Golf Club in Riffa Views. The members enjoyed a traditional Arabic breakfast followed by a mini golf session which included practice balls and equipment, use of the driving range and general information about golf by the PGA professionals.
International Women's Day
VIVA Jusoor invited all female staff to a lunch at Bushido to mark Women’s Day and celebrate their achievements.
Car Seat Campaign
VIVA Jusoor sponsored the general directorate of traffic “Children Car Seat campaign” which was launched during Traffic Week to help spread awareness of its benefits. The seats were donated to people on the road to increase awareness of child protection.
Ramadan Ghabga
VIVA Jusoor hosted a Ramadan Ghabga for the elderly members of Dar UCO Parents Care Centre and the children of The Royal Charity Organization. Traditional activities and games were played, including numerous gifts and prizes for the participants, followed by dinner.
Dar UCO Wheel Chair Donations
In line with our commitment towards supporting our local community, VIVA Jusoor donated two wheelchairs to Dar UCO to mark the International Day of People with Disabilities.
National Day Competition
As part of National Day Celebrations, VIVA Jusoor launched a photo competition on Instagram. The competition had two categories: National Day Costumes and National Day decorations. There were over 300 photo submissions and the selected winners were awarded with the latest iPhone.
Recycling Campaign
In line with our aim to foster environmental consciousness amongst the community, we launched an internal campaign for recycling amongst the staff. A set of specialized containers were placed to encourage the internal recycling process of paper, plastic and cans.
Tree Planting Day
Employee volunteers from VIVA Jusoor assisted in planting native species in an area allocated by the company’s headquarters with the aim of creating a greener and more beautiful surrounding.
stc Jusoor Awards
VIVA Jusoor wins its first CSR Award in 2013
Under the Patronage of His Excellency Adnan Ahmad Yousef , President of the Union of Arab Banks, VIVA Bahrain was presented with a prestigious “Gold Award for Excellence” for its contribution in CSR and its outstanding achievements and commitment toward the community in three years by Tatweej Academy. The event was held in Burj Al Arab Hotel in Dubai on 30th of March 2013.
This award honors and recognizes organizations that have demonstrated excellence across a range of fields that serve the Arab society. Prominent figures from the private and public sectors across the Arab world travelled to Dubai to participate in the prestigious gala event.
VIVA Jusoor also wins
- “Best Graduate Development program in the Middle East”
Annual Training & Development Awards 2013
- “Golden Order of Merit in the field of social responsibility in the Arab world” for 2013
Arab Organization for Social Responsibility in conjunction with the Tatweej Academy for Excellence Awards in the Arab region 2013
stc Jusoor partnerships
Rashid Equestrian and Horse Racing Club
stc Jusoor has an ongoing partnership with the Rashid Equestrian and Horseracing Club. Through this partnership, an annual race including the stc Cup and Bahrain Gold Cup are organized to attract hundreds of racing enthusiasts from across the region. This sponsorship is in line with stc Jusoor’s commitment to support different initiatives that highlight the Kingdom’s rich heritage. The sport of horse racing is very important as it symbolizes a part of Bahrain’s identity, history and traditions. stc Jusoor aims to continue contributing to the deep-rooted equestrian tradition that became a primary part of the region’s history and increase the popularity of the sport among the population to carry its long-standing legacy.
Dreams Society
Fulfilling a child's dream provides an unforgettable experience and brings extraordinary happiness and sheer joy. We see that every day in the way Dreams Society achieves this. stc Jusoor, has partnered with Dreams Society, the charitable organization that works towards making the dreams of children affected with terminally ill and debilitating diseases come true. stc’s contribution towards Dreams Society’s annual charity event has been utilized towards making dreams come true for seriously ill children aged 3 – 18. With the raised funds, Dreams Society has been working towards fulfilling the many dreams of terminally ill children – by visiting the LEGO factory in Denmark, having a games’ room makeover, pursuing the passion of art and music in Italy, visiting the beaches of Thailand or getting the latest iPad. All of these varied wishes are significant to every one of these children.Moreover, a significant portion of the funds has contributed towards hosting activities for more than 500 children per year, including the organization of parties, events and day-out activities for the young ones.
Bahrain Tennis Federation
In August 2019 we teamed up with Bahrain Tennis Federation to build a happier and healthier community. As the BTF’s Gold Sponsor, we helped nurture the talent of over 500 players at Bahrain Polytechnic University, whose courts and facilities serve as the training ground for the national team’s current and upcoming players. We also sponsored regional championship tournaments for all groups aged 7 and up.
Conserving Bounties
stc is the proud strategic partner of Conserving Bounties Society, a not-for-profit entity which specializes in collecting, and packing surplus food from hotels, restaurants and various private occasions. The society then redistributes the food to beneficiary families, labors and other individuals within the Kingdom of Bahrain. Their work is conducted according to international health and safety standards. This initiative has helped in reducing the amount of food wastage significantly and eventually reduced the amount of food waste directed to the municipal landfill on a daily basis.The society has garnered support from logistics and financial supporters which include stc Bahrain, Yousif and Aysha Almoayyed Charity, Al Zayani Investments and Bahrain Credit. The initiative is run in a dedicated office space with IT facilities and a storage area with a fully-equipped station that is located in stc’s corporate headquarters.
Manchester United Soccer Schools (MUSS)
VIVA Bahrain, the official partner of Manchester United, ran its successful Manchester United Soccer Schools program (MUSS) for six consecutive years. Boys and girls aged 13-15 with a passion for football were welcomed to register for try-outs for the annual program. At a given time, a total of 22 exceptional shortlisted talents were granted a week of professional football training in Manchester, UK. Since its inception, the program has grown to benefit 140 local youngsters from various backgrounds.
